Your Travel Guides are PlacesPut them on the Map

You find out where your followers and clicks actually are, city by city

A travel audience is the most scattered audience there is, and the platform that brought them to you will tell you which videos they watched rather than which countries they are in. Every open of your link is a country, counted, whichever platform it came from.

Which matters because it decides what you make next. A guide to a country that is already a third of your traffic is a guide with an audience; the same guide to a country nobody opens from is a fortnight you cannot get back.

• Which country opens your links most, and which one is growing
• Which guide gets clicked, and from where — not just how many times
• Whether the people clicking the shop link are anywhere you ship to

Four links worth pinning on the map

• A destination guide

  Pin it to the country it is about. Somebody looking at the map sees the place before they read the name.

• A route

  A road trip crosses a country, so pin it to the one it is remembered as. The map does the explaining.

• A city list

  Where to eat, what to skip, which neighbourhood to stay in. The country it sits in is the whole index.

• The one you get asked most

  Whatever lands in your replies every week. Put it top of the list and stop typing it out.

Your next trip is somebody else’s plan.

Give them one address for all of it, and watch the map fill in as they open it.