For brands and product teams

Ask your customers before you decide.

Every dashboard tells you what already happened. This tells you how each market feels about something you have not done yet, from the people it would happen to.

Create your free Polls 🔥See what to ask →

drawing the borders…

We are replacing our support line with an AI assistant. How do you feel?

😡24% · 939
🙁26% · 992
😐23% · 887
🙂19% · 737
😍7% · 288

Please do notGood, finally

3,843 answersToo few to call

Three questions a map answers and a number does not

Which markets will take this well?
Ask before the decision rather than after it. The map shows where the answer is warm, where it is cold, and where it is split, so a rollout can start with the countries that will forgive you.
Where is the pushback coming from?
An aggregate hides it. Fifty-fifty across a hundred thousand people can be two countries that agree with each other and disagree with everyone else, and only the map shows which.
Is this a real objection or a loud one?
Replies are the people who felt strongly enough to type. A poll is everybody who opened it, counted once, which is a different number and usually a calmer one.

A minute to set up, one link to send

01
Write it
One question, up to five answers, or a five-point scale for how something lands. A minute, and nothing to design.
02
Send it
One link, in the newsletter, the app, the receipt, the post. They answer in one tap: no account, no email, nothing to install.
03
Read the map
Every country coloured by how it answered, live. It is a slide, not a spreadsheet, so it survives being pasted into a deck.

Things worth asking your own customers

Each of these splits by country rather than inside one, which is the whole reason the answer is worth drawing on a map.

Money, and what it buys

Could you afford to buy a home where you live?
NoOnly with helpYes
The gap between two countries here is wider than the gap between two people in either of them.
Is eating out a treat, or a normal Tuesday?
A treatNormal
One line that says more about a country’s cost of living than a chart of it would.
Do you still carry cash?
AlwaysSometimesNever
Sweden and Korea against Germany and Japan, and neither side finds the other reasonable.
Do you tip?
AlwaysSometimesNever
Three honest answers and three continents. The argument every traveller has had, with a map attached.
How much worse has your weekly shop got this year?
A rating colours each country by the score most people there gave, so you see where it bit hardest.

Work

Office, home, or somewhere in between?
OfficeHomeSplit
Return-to-office went differently in every market, and this is the only chart that shows where.
Is a four-day week realistic where you work?
YesNot a chance
Optimism has a geography, and it is not the one people expect.
An email at 9pm. Normal, or rude?
NormalRude
France and Germany against most of the English-speaking world, and both sides are certain.
Do you take all of your holiday?
All of itSomeBarely any
The answer that most reliably surprises whoever asked it.

Technology

Support: a person, or an AI that answers instantly?
The decision brands are making this year. Germany and Japan are at opposite ends of it.
Do you pay with your phone?
AlwaysSometimesNever
A map of who has already decided and who has not been asked.
Self-checkout, or a person?
Self-checkoutA person
Convenience and courtesy pull in opposite directions, and countries pick different sides.
How do you write today’s date?
01/0202/012026-02-01
One country against the rest of the world, drawn as one country against the rest of the world.

Ask the question you have been arguing about internally.

It takes a minute to write and one link to send, and the answer comes back as something you can put in front of the people making the decision.

Create your free Polls 🔥