For newsrooms and publishers
Ask your readers one question. Publish the map they give you.
Not a traffic tactic. A chart of your own readers, in your own piece, that no other outlet can run because nobody else has your audience.
A regular poll sucks
Do you pay for news?
You
@you
Do you pay for news?
The same poll, but results on a map
Do you pay for news?
- Yes35% · 1,264
- Would, for the right one41% · 1,508
- Never24% · 888
3,660 answersToo few to call
This is the kind of result people screenshot and argue with, and the kind of map that makes a poll go viral.
This one took a minute to write
Answer it and watch your own country move. It is the question every newsroom argues about internally, put to the people it is actually about.
Do you pay for news?
- Yes35% · 1,264
- Would, for the right one41% · 1,508
- Never24% · 888
3,660 answersToo few to call
Making that one
You type “Do you pay for news?”, add three answers, and put the link at the foot of the piece. That is the whole setup.
Nobody answering needs an account, an email, or anything installed, so the response rate is not gated behind a sign-up wall. The map fills in as they answer, and it is yours to publish whenever you like.
Create your free Polls 🔥Four places it fits a newsroom
At the foot of a piece
Did this change your mind? A two-pole slider catches the shades a yes-or-no throws away, and the follow-up writes itself.
In the newsletter
One question to the list on Monday, the map in Friday’s edition. The audience becomes the subject, which is the cheapest good story there is.
Alongside a big read
A piece about how something differs by country, next to a live map of your readers differing by country. The chart is the evidence and the illustration.
Before commissioning
Which of these do you want us to look into? A commissioning meeting with a map in it argues differently from one with an opinion in it.
What it is not
Not a representative sample
It is a self-selecting poll of the people who opened your link, counted once each. That is a real thing to report and a different thing from a survey, and the map says so: it shows how this audience answered, never how a country did.
Not much use to one country
If your readers are all in one place the map is one colour, and honestly a bar chart would serve you better. This earns its keep when a masthead is read in thirty countries and has never seen the difference between them.
Your readers are the one source nobody else can call.
One question at the foot of the next piece, and a chart to run with the one after.
Create your free Polls 🔥